Mercedes-Benz & Lexus Can Glean From Both Companies Billboard Advertisement.

I saw a new billboard advertisement the other day and it took me a few times driving by to even figure out who the billboard was created for. What caught my attention was the visual picture that was used. It was very large and caused one to realize it was a side mirror view of a vehicle that was behind the vehicle. It catches your attention but one really has to struggle to see the print. It is small in size compared to the large visual used. After driving by a few times and really concentrating on what it said I finally was able to read it, "Your Potential Is Closer Than It Appears." There was even smaller print directing you to a website (I think that is what it was) and since I knew I would be searching out this billboard a few times to see what it said I saw something another time, I noticed the Mercedes-Benz symbol and figured that it must be an advertisement for them. I really did like the visual they used but the print message is too small. Look at Lexus billboards and see the impact they have because the print is large and easy to read.
Now, Lexus you can glean from Mercedes-Benz because they do not only use billboards with this advertisement in the metro area but I noticed that they had one heading out to the suburbs too. In my opinion that was a smart move. I do love your latest billboard sign Lexus, the car with the big red bow on the roof of the car advertising something to the effect the days leading up to Christmas. I will have to research that one again. Do know this, I was on the phone when I drove past the new billboard sign and I read it to my friend on the phone and told them how I just love Lexus billboard signs.
You have captive audiences while people are on the highway in traffic so why not let the traffic flow work for you. Is someone going to get an electronic billboard sign and utilize it with a car in motion so we can see them in action? I keep looking with anticipation and have not seen one yet. Who will be the first to create this?