"Exclusively Driven By The Driven" I Did Get It Right, Remembering The Words To The Billboard Created By Lexus.

Now, that is a great billboard ad. When one sees it for the first time and not expecting it to be a new billboard to capture the words written by driving by the billboard. Why do I not see signs of this caliber in the outskirts of major metropolitan areas? I would think, this is my opinion, that it is great for people to view this type of billboard heading to the major metro area but what about them travelling home. Not everyone lives in the metro area they travel home to the suburbs right.
It would be so fresh in their memory if that is one of the signs they would see as they are about to arrive home. Fresh in their mind to think about when they get home. Just a suggestion. I know there are many that travel the roads heading to the metro area but all those people have to also travel roads heading home. Maybe seek out those main highway roads and let them see your ad and let it be right before them as they arrive home. Remember, what is seen before they arrive home just may be the hook to cause them to seek it out more on their after work hours or on the weekend.
People travel and do errands on the weekend and the evenings too. Let that sign be before them so it may cause them to go and search out a dealership to drive a Lexus. They know who they are and now you have to get them to think about it a little bit more, so the "driven" will purchase and then drive one off of the car lot. There really is power behind billboard advertisement.