Even In The Midst Of Heavy Traffic Flow Yesterday, I Caught The New Billboard Ad For Lexus. I Like That You Are Adding A "Personal Touch" To The Ad.

It was a heavy traffic flow yesterday on the highway. Even in the midst of all of the traffic your new billboard ad caught my attention. The billboard was on the other side of the highway and it still caught my attention. I like the larger print it truly does stand out amongst other billboard signs. It caught my attention right? I believe the wording went like this, "_______ TRAFFIC MEET YOUR MATCH." I left out the name of the city but the slogan will work, I believe, in any major metropolitan area. You are taking the region/city and letting them take ownership of the vehicle before they even purchase the vehicle. Great strategy. Keep up the great work. I am still looking for an electronic billboard ad to catch my attention with the zooming of a Lexus car coming right at the driver (on the billboard that is.) I think I found a great spot for your electronic billboard possibility. It is in the area of a major connector bridge that traffic sits on this bridge as they are connecting to a major highway. There is one point that the electronic sign is almost right in front of you while traffic inches onto the main highway. I do not know about how effective it would be during the daylight hours but at night the sign would really stand out to those on the connector bridge. It is just my thought and opinion. You understand what the consumer is looking for, as to how to capture their attention.