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Saturday, November 24, 2012

I Had To Do A Bit Of Research Mercedes-Benz, But I Figured Out What Your Billboard Was Advertising

I shared with you a bit about the billboard advertisement for Mercedes-Benz. As I would drive by the sign there was smaller print that directs you to gosprinter.com. When you google it, it then gives you options to other links that are not directly related to the billboard advertisement. I had to search the words Mercedes-Benz go sprinter. When I searched like that I was able to see what you were talking about and the billboard now makes sense to me. You really want the consumer to have to do a bit of research in order to find out what the billboard is all about. Maybe you could simplify the message with a more clear site to look up, a more direct link to get to the product. Just a suggestion. Do you want to know what the billboard is all about? The Sprinter is an entertainment luxury van. It is worth searching out, to see an opportunity for a business as an alternative way to travel. Very creative and innovative. Keep up the great work Mercedes-Benz but I would streamline the billboard advertisement with more precision to get the potential customer to the correct site to view the product offered.

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