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Thursday, November 29, 2012

"Happy Honda Days", It Caught My Attention.

Saw the new Honda Electronic billboard sign. I get it, I think you are trying to take a spin off on the greeting Happy Holidays but used a great play on words by using your trademark in the greeting. It is an ad for a sales event. Clever wording and it almost looks a little like the Lexus sign. I was once told by a former boss that competition is good, they said it was good for me and it was good for the competitor too. That is true. It keeps you and the competitors on their toes with what works out there. You are never to big or small enough to learn and glean from others and what is working for them. One day you may be gleaning from your competitor and tomorrow they just may be gleaning from you as you learn too. I noticed that your billboard sign is less cluttered too. That makes it so much easier to read when you are driving by. May your Honda Days be happy for you.

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