I Saw Another Sharp, New & Stunning Billboard Ad For Lexus Yesterday. It Caused Me To Search It Out Again Heading In The Opposite Direction To Make Sure I Had The Print Portion Of The Ad Correct When Writing About It.

Wow, Lexus whomever is creating your billboard advertisement is doing a stunning job. If it is not created "in house" and I were a company searching out an advertisement organization to do billboard advertisement I would definitely search out the company that is creating these great ads. Just a thought of mine. I was on the highway yesterday and this ad literally jumps out at you on the billboard. The print is so clear and large in print size. The Lexus logo is large also and then the best part of the ad, it gives the appearance to the viewer that the car is driving toward you. A different but great angle of the car, it really is. It threw me off guard seeing a new ad and there was so much to take in that I thought I captured the print portion of the ad as stating "Why Go Quietly." I was wrong at that. That is what I jotted down in the car after I saw the ad. I made a conscientious effort that evening when I was heading in the opposite direction to look at the back side of billboard advertisements just to make sure I got the message correctly. That ad really caught my attention. I have never done that before, backtrack while heading in the opposite direction on a highway just to see the ad one more time. The correct print message stated "DON"T GO QUIETLY."
In my opinion, I do not think they are referring to the sound the car makes while driving it I do believe it is in reference to the statement you will make just while you are driving this vehicle. You cannot help but look at it as in taking a second look. Do you know what I mean by that? You see something and then you turn around or try to get a second glimpse of it. I think I saw one on the road yesterday. I tried to do a double take look at it but it was being transported on one of those huge trucks that transport cars. I was on the highway and saw the side profile and then I had to keep going in the direction I was heading and that truck did not, even though I tried to slow down to see if the truck would catch up so I could look at it again. I was not able to see it. If what I saw was in fact that vehicle it sure has a stunning and most appealing side view of the vehicle. Lexus I think you have a true winner in this vehicle. Why oh why am I captivated with this vehicle? I have no idea but this is showing the public that truly great advertisement can capture the attention of the viewer. Even so while driving on busy highways. I do not watch much television but if I did I would surely be looking for television advertisement of seeing this car in action. Take the print billboard advertisement and then capture it in motion. Too bad you cannot get an electronic billboard ad and just show the public the car whizzing by as though it was heading towards you. That would be cool. Can you do it, can I put you to the challenge? This ad was for another Lexus model, a sporty model. Sharp looking car.
I have the flip side of bad placement of a billboard that can cause one to not capture and see the fullness of a billboard until you get right up close. I have gone past this billboard and it is for Dillard's, advertising Silver Jean Co. It is a nice ad but it is such a shame that you literally cannot see what they are advertising until you are practically upon the ad. The reason being in this case is not necessarily the sign placement because it can capture the attention of the person just by where the billboard is placed. The problem in this particular situation are the tree's surrounding the ad. They really do block the portion of the billboard that is advertising the product itself. All they have to do is trim the trees so you can see the full ad from a distance and not have to wait until you are right by it to see what they are advertising. One knows the ad is for Dillard's, you have to really stretch to see the section of the ad that is covered up by trees that need to be trimmed to allow the viewer to see the full billboard. If I were you I would ask for some sort of credit toward that billboard sign and most definitely have them trim the tree's so we can see your ad.
I would think that one cannot assume that once the ad is completed that it does not need to be periodically checked out to make sure it is working for your company. Maybe there should be a consorted effort taken by the customer to make sure you are getting the true value of the advertisement. Send someone from your company to indeed make sure that your billboard advertisement is working for you and to your advantage. Let them look for things like tree's that need to be trimmed around the sign so you can see the sign. Better yet, maybe the advertisement company should send you current pictures (somehow captured in real time) showing you the exact placement of the sign at different angles. This would allow you to see that your advertising dollars are working for you and being spent wisely and that you are not paying for something that cannot be fully viewed. Does that make sense to you? These are just my thoughts and observations. When there is a great ad it should be seen by many.