Lexus You Did It Again, Great Job. I Was Not Expecting It & You Caught Me By Surprise Yesterday. A New Billboard Sign. Nice, Very Nice.

I was driving on the highway yesterday and I look for the billboard advertisements that I like. I really do. If you are in any sort of commute that places you on the highway and in traffic it amuses me to search out these billboards. When I find the first Lexus billboard then I know it is not too much further away the second one that I really liked. Well, yesterday you snuck one in on me. I was expecting the ad for the hybrid car and there it was not the old sign but replaced by a new ad. You really are very creative with the words you choose to capture the consumer's attention. I hope I got the wording correctly on this sign. I tried when heading in the opposite direction to check the back sides of billboards to see the wording again to confirm it but traffic was flowing too steady to re-read it. If I do not have it worded correctly I will correct it after viewing it again. I search out your billboards because they are fresh and innovative.
"Exclusively Driven By The Driven" I just love the wording used to capture our attention. I works, it causes one to think about the catch phrases. I know exactly who you are appealing to out there and the best part is that they know too. I really would like to see an electronic sign billboard with just seeing the car in motion driving right at you. That would be good. Do not use one of those electronic billboards that are too high up or set back too far because it would defeat the purpose. Try to secure one that is in proximity closer to the highway road so it would give the viewer the full dynamics of the ad and the car itself. Keep on creating because it brings much joy to my day as I am heading out to see your creativity and artistry at work in advertisement.