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Thursday, March 7, 2013

Burger King You Have Caught My Attention With Your Current Billboard Advertising Campaign


Burger King I must let you know that your advertisement campaign via billboards caught my attention. Your plan is clever. You scatter the billboards on the highways letting people know you have special deals. Then, when you least expect it you then incorporate the electronic billboards with the latest, up-to-date info that changes daily. Very clever, very clever. I do not frequent fast food establishments on a regular basis. Once in a while I may get something but I do not eat this type of food as a regular part of my diet. Your advertisement, I must say I just discovered this billboard campaign and I look forward to seeing what the special is that day. Very clever the way you choose the words to describe the daily special. I thought yesterday's ad was clever "Whopper Wednesday." If I recollect right I think it was "Crispy  Monday," now don't hold me to that for that ad I saw was a few days ago.
On occasion I do get a sausage burrito without the cheese for breakfast and I have purchased your decaf coffee too and that I liked also. What about advertisement for featured breakfast items too? Just a thought. I love your latest campaign that offers $0.25 cup of coffee either hot or iced coffee the small size that is (maybe this is just a regional campaign.) I have not taken advantage of that offer yet, I only stop by when time permits. I think you are definitely onto something with this campaign. It causes the interest to arise of the viewers to see what the daily special will be. Maybe it is fun because it is the first week of the campaign so you look with anticipation to see what each days "King Deal" will be.

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