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Wednesday, April 23, 2014

Lexus I Am Greatly Disappointed In Your Current TV Ad Running For The Lexus RC F. Why Would You Lower Your Reputation To Bring The Lexus Brand To The Level Of The Gutter Or Close To That?

I have shared with you several times how I enjoy billboard advertisement for Lexus. They seem to draw the consumer in with their advertisement. I cannot applaud your recent television commercial for the Lexus RC F. I was going to post the video clip from You Tube on my blog today but with further examination of the ad I cannot support the things you reference in this advertisement. Why did you drastically change your ad campaign? Do you really think that bringing garbage talk into your campaign will draw the consumer? If you do think this then our world is in much more serious trouble than I ever thought. Is that what people are drawn to? In reviewing your commercial, these are some of the key catch phrase words you are using, "Lust, Wrath, Envy, and Pride." Why would anyone want to purchase a car that would cause one to think that is the image in their mind of what they can operate in while driving this vehicle? I still believe that America is good. I choose to believe that America is loving; slow to anger; content, kind & trusting; and humble/humility. All descriptions of the exact opposite used in your words in the campaign.
I once received while writing one day an inspiration from Holy Spirit talking about pride. Pride can be a major downfall in a person's life. Pride can cause the downward spiral in your life. Pride is not a blessing in life but it is something that one should refrain from and not cultivate in your life. This is what I was shown the word pride stands for:
Prancing
Right
Into
Destructive
Exile
I must also admit that I do not particularly care for the design/look of this vehicle either. So sorry to share this with you but I guess I have a sentimental heart and things that touch the heart may tend to draw me into the advertisement. With that type of approach it may cause me to at least consider looking at the product from the time and care that went into the advertisement. I have to let you know that this current advertisement is strong and almost looks like there is a dark side to it, was that your intention? If that was your intention then you must be changing things at Lexus. On the flip side, one of my all time favorite advertisements of Lexus is (when you were innovative way back when and started advertising) the big bow on the vehicles. To me that advertisement campaign is endearing.

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