Found Another Hidden Treasure Of A Product Today, Nabisco's Limited Edition Dill Pickle Wheat Thins.

Well, I went to the store today and as I was heading down an aisle this Limited Edition product caught my attention. Now, what exactly caught my attention and caused me to inquire and pick up the product? The snack cracker aisle is like looking into a sea of products so if one is clever in regard to marketing they will use things that catch the attention of the shopper. What caught my attention was the green background on the upper portion of the package and then the big picture of the dill pickle cut in half. I also liked the fact that they showed a broken piece of a cracker that you would find inside the box. Great eye catching appeal. It caused me to pick up the box and said to myself OK I will try it. Part of the deciding factor was that it was at a great price point also. Another deciding factor for me was on the list of ingredients there was no yeast used to make this product. So, I purchased it and enjoyed sampling it with co-jack cheese and sharp white cheddar cheese tidbits and a few tomato chunks also. You know you just have to take a chance here and there to see if the new product is a hit or miss. How will one know if they do not try it. Sometimes trying a  new item lets you know that you just do not like it and you may even feel like you wasted time, money or even calories with the trying of the item. That is OK at least you were adventurous and when you see it in the future you will know to not get it again.
Marketing truly interests me for their job is to do exactly what I experienced today. Catch my attention, pick up the product and then take personal ownership of the product when I choose to place it in my shopping cart and purchase it.