Coca Cola You Captured My Attention Once Again. This Time Not Via Billboard But At The Grocery Store. Yep, That Is Right, The Grocery Store. Very Clever.

Well, I do enjoy Coca Cola billboard advertisement but I must admit they kicked it up a notch with their new advertisement campaign. Of all places, the grocery store. Very ingenious to use the advertisement right there as one shops. Advertising via the grocery cart, I did not notice it when I secured a grocery cart. It was after I shopped and had the grocery bags in the cart that it caught my attention. When I read the classic phrase, "Open Happiness" that is when it put a smile on my face. I then looked at the outer portion of the shopping cart to see if that also had Coca Cola advertisement too. Yes it did. I just had to capture pictures of the advertisement and share it with you. Great job in taking something that is functional and bringing a bit of happiness to the shopping experience. Kudos to your advertising firm with this campaign.

This faces you on the inside of the cart.

This was placed on the outside of the cart.