Coke I Love Your Winter Billboard Advertising. Lexus I Am Not Fond Of Your "December To Remember" Billboard Advertisements, What Prompted You To Change A Great Advertisement?

I travel a different route now so I am not able to see on a daily basis the creative advertisement on billboards out there while on the highways like I use to be able to see. I had the opportunity to get out on the highway recently to see some billboard advertisement. Some I liked and others I was disappointed in. If I can be frank with you. I always have expressed my thoughts on billboards that caught my attention while in traffic so why would I start changing that now. Let's start off with the positive. Coke I love your winter/ holiday season billboard advertisement. Saw the polar bear with his neck tie on inviting one to visit where Coke is created. The other was a polar bear couple with the one polar bear's arm around the other polar bear. So endearing to me. Yes, that is the term I will use it is so inviting and it just brings a smile to my face when I see something like that. Now, the flip side. So sorry Lexus but I just do not like your current billboard advertisement for a "December to Remember." Your color schemes I think are way off base. Why would anyone use a red background with a white car and then a red bow on top of the car. The red bow blends in with the background color. Is not the purpose of placing a bow on a car to plant the idea of gifting someone with a Lexus? If that is the case then why make it hard for the viewer to have to search to realize that the bow is on top of the car? I really do not care for the same advertisement with using the color black as the background color along with a black bow. When I think of the color black I do not know of very many people that put black bows on a holiday package. I think that sign is a bit morbid with the color selection especially at this time of the year. People like to feel jolly, and be uplifted with things around the holidays and not dragged down with the color choice of a black bow for such a happy time of the year. I do get the fact that you may be reaching out to the male population with this color selection to make it more sleek and less feminine. But really, a black bow on a holiday present to the one you love?  One more thought, I do not like the texture that you used as the background color either. I think it would be more sleek in both cases if you used a solid color than a textured color. It takes away from the effect of the billboard sign, it makes it too "busy" so to speak. So sorry I wrote about this like I did but I am disappointed in your advertisement. You usually draw me into your advertisement and this time you drew me away from seeking out your billboard advertisement. Oh well, these are my thoughts and opinions and maybe you changed your advertisement company and you are searching to create a different image now. It still does not take away the fact that you create a superior product and a great experience for a Lexus owner.