Well I Do Declare That Someone In Advertising Must Be Reading My Blog, Coke, I See You Made Improvements On That Cloud Billboard. Now Let's Talk...I Have Been Giving Advertisement Advice Gratis To You For Many Months Now How About Inviting Me On Board In A Paid Position?

Sometimes I write and trust that others are viewing my blog. Then I see action take place and I begin to wonder just who and what position that person is in that is actually reading my blog and listening to the suggestions made. I do not think this is a coincidence when I wrote about a certain billboard and then I am driving along and I can now see it and easily read the print on the ad this time. I noticed the change the other day and it caught me off guard but it was a pleasant "off guard" so to speak. Coke actually was proactive in improving this billboard advertisement and you definitely can see the words much easier as you drive by this sign. Before, you had to really strain to see what it was about. Great job in improving this billboard. Now, the picture is not the clearest picture but if you look back at the pictures I posted under the blog where I mention Kroger's cinnamon waffles you will be able to see a huge improvement from those pictures to a recent picture of the updated billboard.
I guess it takes the eye of a consumer actually reading billboards out there to catch the attention of the creator of the billboard to see what they are seeing. I would guess if all you did daily was create ads you may become a bit numb to just seeing an ad and not really seeing it like the eyes of the person that actually will view it while driving on the highway. I still wish that you would do something about that white background theme you have going on. Do you see what I mean? You had to improve the billboard sign because you just could not see it. Hey I have an idea, why not bring in consumers as a focus group panel and get their feedback before stepping out in another campaign ad? Just a suggestion and thought. I did this before and it was fun. I was brought in with others (on an individual basis) and they asked all sorts of questions in regard to packaging of a certain product and then they had a variety of ways and strategic positions it was placed on shelves. They asked my opinion on key concerns and I along with the other focus group participants they listened to. If I recollect, there was a screening process first to see if you fit the type of person they were looking for to get opinions. Thank you for reading my blog.