Wednesday, December 11, 2013
Lexus I Saw Your "December To Remember" Television Commercial, I Love That!
I was flipping through television channels the other day and your commercial captured my attention. In the commercial it seems so alive and inviting and they do stress the placing of the big red bow being placed upon the white cars. Why did you not try to capture that excitement in the billboard advertisement? I also noticed that a smooth type of red material was used in this commercial. I just knew that the ad looks better with the background being a solid color versus the textured red/black design you used for that recent billboard advertisement. Go back to the older billboard signs for "December To Remember" and I do believe you will draw more attention to people seeing that billboard sign a lot more than the status now. The design background color (even though it is a somewhat smaller design within the color) is somewhat distracting or too "busy" looking and it truly does take away from the sleek designs you have been known for. Why allow a busy background to take away from the beauty of the vehicles you produce and are trying to showcase. Your vehicles and their performance speak for themselves so why try something new at this time of the year that takes away from that message.
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