Papa John's Pizza, What Is Missing From This Electronic Billboard Advertisement?

I think this is a great electronic billboard advertisement. It caught my attention while driving on the highway. I like the fact that you are also saturating the highway with this advertisement at drive time. It took me a day or two to be able to have the right timing to catch a photo of this billboard, for it is an electronic advertisement in which the ads do change. It is an "eye catching" ad but if I may suggest one thing that can be added to this campaign.

I have found that when I bake chocolate chip message cookies in the proverbial pizza pan I have found that people really do enjoy the butter cream frosting that I decorate the chocolate chip cookie with. You have a great opportunity to ask your customer when they order their chocolate chip pan cookie if they would like it with or without butter cream frosting. You would be surprised how many people like that extra jolt of sweetness on the cookie. I would then decorate the cookie with festive colors and make it look fun. I would then use that opportunity to write a message to the customer something as simple as "Thank You." What a great way to thank your patrons, when they open up the chocolate chip pan cookie to discover not only a great tasting dessert but a personal message to them thanking them for their patronage. These are just my thoughts and views on this. PS it is very important to use a great tasting/quality butter cream frosting for that can either make the dessert great or it can ruin the flavor of the dessert if you cut the quality when it comes to that.