This is very interesting, Holy Spirit has been asking me to be disciplined when driving in the opposite direction on the highway. It happened the other day and it is harder than you think to try to discipline yourself in this manner. This is the challenge Holy Spirit presents to me. Heading in the opposite direction on the highway I am to concentrate on not looking at billboards. There are particular billboards that I tend to see when driving and there are a few of them that I am to be concentrating on to not automatically look up at when I drive past them.
This is a bit of a challenge to me, I have been seeking out billboards heading in a certain direction but now I am to train myself to not look at billboards heading in the opposite direction on the same highways I travel. Further explanation...you travel on the same higway heading somewhere and then when returning you head in the opposite direction (i.e. heading east direction and then heading west direction on the same highway.) I am being shown that when you are driving on busy highways they tend to bombard your senses and it can become sensory overload. So many billboards are vying for your attention to let them be the one to capture your attention. The hope that you will keep their message retained to then go and seek them out to patronize their business. Try it one day. Notice how many billboards are out there on your journey on the highway (if you live in a major metropolitan area there will probably be more signs.) Now, use caution when you are driving and do not get in an accident because you are noticing billboard signs. Use wisdom in this OK. Then try to NOT notice any billboard signs and see if there is a difference in your drive time. When you do this you will find yourself concentrating more on driving since you are making an effort to not look at billboard signs. You really will be keeping your eyes on the road more and the traffic ahead of you. You as a driver or even as a passenger in a vehicle are really a captive audience for all the advertisements on the billboards.
I am sure the companies are paying big dollars to capture the prime advertisement signs placed in strategic places along the road. I did notice this the other day. Lexus has another great billboard advertisement sign but you can not really see the full effect of this particular signage because the two billboards of the same campaign ad are not located in prime billboard area spots. One of them is so high up you cannot really see the message of the sign in its fullness until you mentally remember approximately where it is located and then cause yourself to look for it again to see what the message is all about the next time you drive by that area. The other sign is in a good location but the downside of this billboard sign is the back side of the sign is an advertisement that has a cut out design on the back portion of their sign, that then takes away from the message of the Lexus ad. It is distracting to see the cut out behind their sign. It does not do justice to the Lexus advertisement sign. No matter how great your ad campaign may be you need to check out and research what will be on the other side of your billboard sign so as to not take away from your ad. Does that make sense.
Try this exercise one day it truly is a lot easier to talk about in theory then to actually try to not look at billboard signs while on the highway. You will find that you seem to be naturally drawn to advertisement more than you thought prior to this little exercise. Remember to drive safely when you are driving on the highways, use caution and keep safe distances between vehicles while driving too.
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